When it comes to running an eCommerce store, plagiarism is probably not one of your bigger concerns. When you decide to start using articles or blogs to promote your eCommerce store, plagiarism should be a big concern, but probably not for the reasons that you think.
Panda Hates Duplicate Content
One of the challenges that the Panda update brought about was that Google started penalizing sites that had duplicate content. All sites that have duplicate content actually receive the penalty. The primary assumption that Google started with was that individuals who used duplicated content did so to cheat the system. Even in situations where you might have legitimate reasons such as sales promotions or eCommerce store events to link back to, the Panda update will see to it that you are penalized for that. This means that you should have fresh and original content on every page of your eCommerce store.
Someone Might Send You a Nasty Cease and Desist Letter
It takes a lot to get a favorable decision in a plagiarism lawsuit, but it is possible. As an eCommerce store owner, you are even more likely to receive a summons in a plagiarism case than a general blogger because the plaintiff will assume that you have money. After all, what good is suing someone if he cannot pay the settlement or the punitive fees? At the very least, you could get sent a cease and desist letter. True plagiarized content comes from somewhere. More and more authors and writers are using apps and programs like Stop Plagiarism Now to track what’s happening with their work. You could receive a nasty cease and desist letter that threatens a lawsuit. Even worse, that writer could start telling everyone that you stole her content, leading to a great deal of bad publicity. Angry writers are not to be messed with. They may not limit their complaints to your website. They may go all over the Internet, writing letters and telling everyone not to buy online wholesale products from your eCommerce store because you’re a thief.
Remember that Good Faith Does Not Matter to Your Customers
You may think that it’s not a big deal. After all, your customers will accept the fact that you thought the content was original. But the fact is that good faith does not matter in this context. If it gets before a judge, the judge will care about your good faith. However, the effect that this will have on your reputation and on the overall perception of your blog and eCommerce store will not reflect your level of good faith.
This means that you need to check every post for plagiarized content. You can use services like Copyscape. Copyscape and others like it search for the content on the web and then report back with the percentage of identical content. You can then take the necessary steps to address the issue and prevent it from getting out of control